Retailers must meet certain obligations when engaging in any telemarketing activities and failure to do so can result in serious penalties, so ensure that you know your responsibilities.
The Australian Communications and Media Authority (ACMA) is responsible for the operation of the Do Not Call Register and for ensuring compliance with rules governing telemarketing activities. Solar industry-related telemarketing activity is one of the priority compliance areas identified by the ACMA for regulatory focus.
The ACMA receives a significant number of complaints about telemarketing calls relating to solar products and services.
If you make telemarketing calls or engage a call centre to make calls on your behalf, you need to ensure all numbers are checked against the Do Not Call Register prior to calling. Even if you purchase telephone numbers or leads from a third party, or you engage a call centre to set up appointments for you, you can be held responsible for any calls to numbers on the register.
You are not allowed to make any unsolicited telemarketing calls to any number listed on the Register.
If you engage a call centre to generate leads for your business, there are some straightforward steps you should follow to avoid calling registered numbers. These include:
Just one call to a registered number could result in a penalty. Remember, it's not just the call centre that can be held liable for telemarketing calls made to people on the register, but also the business who engaged them.
For more information visit the Do Not Call Register website.
